When the incredibly expensive housing market became front-page news, we thought of a new way to relate to our potential customers: show how building a strong career can unlock financial freedom.

With a heated subject like this, we wanted to stay away from our usual light-hearted, witty humor. Instead, we flexed into a sympathetic and uplifting side of our brand, leaning on our music choice to get the tone just right. The result was an ad that made our audience feel seen, and motivated.

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Deliverables included 60 second hero spots, as well as various cutdowns for social media. Due to it's exceptional performance on Youtube, The Search was also launched on CTV.